WeightWatchers.com / Weight Watchers Online Review
Review At A Glance
WeightWatchers.com, aka Weight Watchers Online, is host to the online version of this venerable weight loss program. This online focus marks a successful departure from the company's traditional core model of local/in-person meetings.
Overall Comparison Points
Weightwatchers.com contains a well-rounded set of features, offering message boards, recipe finders, testimonials and online shopping. In addition, there is a helpful feature tour on the weightwatchers.com home page. We found that the addition of more news stories could potentially add to the depth of content of Weight Watchers Online.
Design Perspective
The weightwatchers.com site is a design success – appealing and usable, with clear visual focus and call to action, both for members and first-time visitors.
Online Tools Perspective
Weightwatchers.com offers tools for tracking Points™, viewing recipes and food lists. Weight Watchers On-the-Go offers software for handhelds (PDAs). These supplemental tools represent Weight Watchers' attempt to modernize their program. Our impression is that these tools are still in their infancy, while likely to grow over time in sophistication and overall emphasis within Weight Watchers as a whole.
Program Perspective
The name of one of the top nav items at weightwatchers.com is revealing: "The Plan" (singular). What the site lacks in program breadth, however, it makes up for in depth – especially in the extension of the strong community-focus to the company's online presence.
Conclusion
Our review of weightwatchers.com foregrounds a "brick & mortor" company Weight Watchers transitioning to the online world gracefully and thoroughly, but without achieving full maturity yet.
