The Firm Review
Review At A Glance
No, it's not a yuppie movie starring Tom Cruise. The Firm is a popular fitness video series that focuses on combining weight training and aerobics. It is also a marketing machine with a hard-core following known as "Firm Believers."How Does It Work?
One of the keys is the Sculpting Stick, an 8 pound bar that combines the functions of barbells, dowels and dumbbells in The Firm workout routines. Videos include Cardio Sculpt, Body Sculpt and AB Sculpt. The Firm also markets accessory products, including a "30 Day Rotation Calendar and Guide."Who Is It Good For?
Women who like to work out at home using videos, but still want to feel they belong to a community. Aging women trying to rebuild muscle and strong bones.Keys: FIRM Method
- Rebuilds the muscle and strength that aging takes away
- Boost your metabolism and burn more calories
- Combats osteoporosis by building stronger bones
Pros
- Workouts are challenging enough not to promote boredom in the near-term
- Reasonably priced
- Live chat and auditorium events featuring FIRM instructors
- Support from Firm Believers community (extra monthly costs)
- Other systems don't address issues of aging
Cons
- Nutritional component (14 day diet plan) seems like an afterthought rather than core element
- Over-hyped marketing of accessory products
- Workouts can be too vigorous for newbies
- Despite the community claims, the tv is not a social setting